What would an advertiser do with the knowledge that I opened a dating app at 3:30 p.m. Tinder is, helpfully, first-file “0.html.” The webpage it leads me to shows the 685 times I’ve opened the Tinder app in the past six months (dating is a numbers game!), and each “ACTIVATE_APP” is time-stamped. They are labeled by numbers only, so I have to click through them at random. That Zip file includes a folder titled “ads_and_businesses,” which has a subfolder titled “your_off_facebook_activity,” which includes links to 1,081 HTML files. It is not immediately obvious, but after messing around for a few minutes, I find I can do so on the general “ download your information” page, where all of my personal posts, comments, photos, location data, log-in attempts, and device IDs are also available to download in a massive Zip file, in exchange for just one reentry of my password. To find out more about what kind of interactions Tinder shared with Facebook, I can’t just turn to the Off-Facebook Activity tool in my browser or in Facebook’s mobile app. Read: Welcome to the age of privacy nihilism But the amount of information Facebook has about each of its users undercuts the goal to present it in a way that could be useful. It implies a data set that is, at a minimum, literally fathomable-from a company that has only ever been motivated to be unfathomably large, and know unfathomably much. It implies that the personal information Facebook has about each of its users can be presented to those users in a way that they can readily process and comprehend. “Easily understand” is an interesting choice of phrase. “You should be able to easily understand and manage your information, which is why strengthening your privacy controls is so important.” “One of our main goals for the next decade is to build much stronger privacy protections for everyone on Facebook,” Zuckerberg wrote in this morning’s announcement. Originally called Clear History, it is only now accessible to all of Facebook’s roughly 2.5 billion global users, including 220 million in the United States. The Off-Facebook Activity tool is the culmination of a promise the company made shortly after the Cambridge Analytica scandal broke in the late winter of 2018. The interactions aren’t specified, but examples of what they could be are provided within the tool: “Opened an app logged in to app with Facebook visited a website searched for an item added an item to a wishlist added an item to a cart made a purchase made a donation.” The tool lets any Facebook user go into her settings and see a list of apps and websites that have shared her information with Facebook, organized by the most recent time they shared data, and paired with a number indicating how many “interactions” have been shared. In the past 180 days, it has reported 685 of my “interactions” with its app to Facebook, according to Facebook’s new Off-Facebook Activity tool, which CEO Mark Zuckerberg announced in a company blog post this morning. Of the 1,081 apps and websites that have been sharing my “activity” with Facebook, Tinder is the chattiest. On Whatsapp channel, Twitter, Facebook, Google News, and Instagram.Updated at 4:36 p.m. Android is getting a similar feature soon so you will be able to opt out on your Android devices as well.įollow HT Tech for the latest tech news and reviews, also keep up with us This will stop all of these apps from being able to track you and send your information forward to other companies and businesses that use this data to show you targeted ads. The most important thing here is that will no longer receive targeted ads from these sites - this is the most important thing if you ask us.īesides this, if you are on iOS and other Apple devices, you can opt out of being tracked by apps and websites like Facebook thanks to the new App Tracking Transparency feature that came in with iOS 14.5. This means that Facebook will no longer know what websites you visit and what you checked out there. Once you have cleared the activity managed by this Off-Facebook Activity tool, Facebook will remove all your identifying information that the websites and apps share. What happens when you turn off activity managed by Off-Facebook And now you click on “Off-Facebook Activity”.įrom here you can manage your Off-Facebook Activity, turn off any future activity in your account, also clear all history. Now, click on “Your Facebook Information”.
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